Your
challenges
-
Are you looking for ways to increase your revenues and grow your customer base?
-
You want to win over your competitors?
-
Are you seeking a cost-effective marketing strategy?
-
Wondering how to increase your brand loyalty?
-
Or maybe you are trying to reach out to new market segments and have been thinking about creating a culturally diverse customer base?
Multicultural and multilingual experts of inclusive marketing at your service
We help our clients integrate multicultural marketing into their overall marketing strategy. We ensure that their campaigns have inclusive reach and that they use a more focused and direct approach to win consumers instead of spending hundreds or thousands of euros in a scattered marketing campaign.
The inclusive multicultural marketing approach we implement for our clients aims to grow their business by investing in research and strategic initiatives to authentically market to multicultural audiences.
We help our clients:
Define
Define the audience - multicultural groups that can be targeted in the region of interest.
"Culturalize"
Propose a plan (recommendations) on how to “culturize” the existing product to appeal to the identified niche or assist in the creation of a new product that will address particular problems encountered within the identified target.
Research
Perform marketing studies/research, conduct marketing surveys (quantitative and qualitative) of these groups to identify their motivations, aspirations and purchase drivers for the brand’s product or service.
Adapt
Build up multicultural marketing strategies to extend to a larger multicultural segment in your country, which could have more influence/higher purchasing power, leading to higher loyalty.
Assess
Evaluate the match of the company’s existing products and services to the specific ethnic groups’ needs
Execute
Execute the multicultural marketing strategy: lead generation (paid marketing /organic marketing/content creation (textual and visual) / social media / influencer marketing / traditional media / events / partnership marketing / street marketing / ambassador programs), lead nurturing (email marketing, webinars, community management), conversion (specification, personalization and improvement of the conversion tunnels, enhancing customer experience, direct contact with the multilingual customer support), customer loyalty (social listening, personalized offers, referral programs, community, customers-ambassadors, etc).
Want to reach new international customers?
Much more than just a marketing campaign!
We will not just plan and launch your marketing campaigns aimed at international customers in your domestic market or support the conquest of a new market included in your strategic plan.
We can also help you provide the necessary answers about your products or your company, in the languages of your new targets, and facilitate their conversion into customers with the support of our multilingual customer service, trained according to your needs in the business of insurance, banking, payments, or real estate, or with experience in retail, etc.
Additionally, we have experience building partnership programs with relevant ecosystems in your markets.
Why should you work with us toward a multicultural approach?
We craft custom content that appeals to diverse audiences on your market.
We develop resonance through specific cultural values and references across:
-
in Chinese
(speakers from 22 different countries)
-
in Arabic
(speakers from 23 different countries)
-
in Russian
(speakers from 22 different countries)
-
in Spanish
(speakers from 21 different countries)
as well as English-speaking or French-speaking communities through their specificities:
-
Anglo-Saxons, or Indians, East Africans and other territories' English speakers
-
French speakers from France, Belgium, Switzerland, or Quebec, but also from North or West Africa, or other parts of the Francophonie.
We have the right team that comprises the audience you intend to engage with.
With this experienced multilingual and multicultural team, who are familiar with their community’s consumer backgrounds, and intricacies of their identity, their customs, beliefs, traditions, and experiences, your message will never come unrelatable and unauthentic.
We know which channels and platforms are the most popular with specific demographics:
Digital channels: social media, specialty websites and apps, games and mobile targeting
Hyper-localized multicultural publications and media networks popular In the targeted communities
Radio and TV, created for and favored by the diverse communities in the domestic market
Streaming platforms
On-street marketing
Communities events
We build and cultivate long-term relationships with key players (organizations, associations, media) in the local communities and multicultural consumers.
We partner with relevant influencers to help you guide your marketing efforts, increase your brand awareness, build trust and recruit brand ambassadors.
