We help our clients to
- Define the audience - multicultural groups that can be targeted in the region of the interest
- Perform marketing studies / research, conduct marketing surveys (quantitative and qualitative) of these groups
- Evaluate the match of company’s existing products and services to the specific ethnic groups’ needs
- Propose a plan (recommendations) on how to “culturize” the existing product to appeal to the identified niche or assist in the creation of a new product that will address particulars problem encountered within the identified target
- Build up multicultural marketing strategies to extend to a larger multicultural segment in your country, which could have more influence/higher purchasing power, lead to a higher loyalty
- Execute the multicultural marketing strategy: lead generation (paid marketing /organic marketing / content creation (textual and visual) / social media / influencer marketing / traditional media / events / partnership marketing / street marketing / ambassador programs), lead nurturing (email marketing, webinars, community management), conversion (specification, personalization and improvement of the conversion tunnels, enhancing customer experience, direct contact with the multilingual customer support), customer loyalty (social listening, personalized offers, referral programs, community, customers-ambassadors, etc).